{"title":"Hyaluronic Acid","description":"","products":[{"product_id":"purist-vitamin-c-brightening-serum","title":"10% Vitamin C+ Brightening Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover your daily dose of glow. \u003c\/span\u003e\u003cspan\u003ePurist Vitamin C+ Brightening Complex\u003c\/span\u003e\u003cspan\u003e is a lightweight, hydrating serum powered by\u003c\/span\u003e\u003cspan\u003e 3-O-Ethyl Ascorbic Acid (Vitamin C)\u003c\/span\u003e\u003cspan\u003e a next-generation, stable form of Vitamin C that visibly fades dark spots, boosts radiance, and supports firm, youthful skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis advanced formula is enhanced with \u003c\/span\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eLicorice Extract\u003c\/span\u003e\u003cspan\u003e to even out skin tone and reduce dullness, while \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e deeply hydrate for a soft, plump feel. \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e soothes and calms the skin, ensuring it stays healthy and balanced — even with daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike many Vitamin C serums that sting or oxidize quickly, Purist’s stabilized complex stays gentle yet effective — delivering bright, fresh skin that truly glows every day.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike many Vitamin C serums that oxidize quickly or sting sensitive skin, \u003c\/span\u003e\u003cspan\u003ePurist Vitamin C+ Brightening Serum\u003c\/span\u003e\u003cspan\u003e uses a \u003c\/span\u003e\u003cspan\u003estable, next-generation derivative\u003c\/span\u003e\u003cspan\u003e that keeps its potency longer, delivers results faster, and stays gentle on every skin type.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-245ceeae-7fff-e104-bb37-c279030a8f8c\"\u003e\u003cspan\u003eIt’s \u003c\/span\u003e\u003cspan\u003elightweight, non-sticky, and fragrance-free\u003c\/span\u003e\u003cspan\u003e — perfect for daily use under sunscreen or makeup.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42230534144071,"sku":null,"price":1320.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/vitamin_c_serum_1.png?v=1772701909"},{"product_id":"purist-niacinamide-zinc-clarifying-serum","title":"Purist Niacinamide + Zinc Clarifying Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFind your skin’s natural balance with the \u003c\/span\u003e\u003cspan\u003ePurist Niacinamide + Zinc Clarifying Serum\u003c\/span\u003e\u003cspan\u003e, a gentle yet powerful formula crafted to refine pores, control excess oil, and improve overall skin clarity.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Infused with \u003c\/span\u003e\u003cspan\u003eNiacinamide (Vitamin B3)\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eZinc PCA\u003c\/span\u003e\u003cspan\u003e, this serum helps regulate sebum production, reduce acne breakouts, and calm inflammation — making it an ideal daily treatment for oily and combination skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e is known for its ability to strengthen the skin barrier, even out tone, and fade post-acne marks, while \u003c\/span\u003e\u003cspan\u003eZinc PCA\u003c\/span\u003e\u003cspan\u003e works to minimize shine and keep pores clean.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e A blend of \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eAloe Vera\u003c\/span\u003e\u003cspan\u003e keeps your skin hydrated and soft, never dry or tight. \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e gently brightens uneven areas, and \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e soothes irritation, leaving your complexion calm, smooth, and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its lightweight, non-sticky texture, this serum absorbs instantly and l\u003cimg\u003eayers perfectly under moisturizer or makeup. The result?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Balanced, clear, and healthy-looking skin — every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eEducational Insight\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNiacinamide is one of the most versatile skincare ingredients backed by dermatologists. It helps control oil, fade dark spots, and strengthen your skin’s natural barrier.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e When paired with \u003c\/span\u003e\u003cspan\u003eZinc PCA\u003c\/span\u003e\u003cspan\u003e, it helps prevent new breakouts while soothing existing irritation — giving you balanced, clear, and calm skin.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42444386041927,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/niacinamideserum1.png?v=1772706291"},{"product_id":"purist-salicylic-acid-serum","title":"Purist Salicylic Acid Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis lightweight \u003c\/span\u003e\u003cspan\u003eSalicylic Acid Serum\u003c\/span\u003e\u003cspan\u003e is designed to support clearer-looking skin by helping to keep pores clean, smooth uneven texture, and improve the appearance of post-blemish marks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with a balanced blend of \u003c\/span\u003e\u003cspan\u003eSalicylic Acid (BHA), Glycolic Acid (AHA), and Azelaic Acid\u003c\/span\u003e\u003cspan\u003e, the serum gently exfoliates the skin’s surface and inside pores, helping reduce congestion and visible breakouts over time. \u003c\/span\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e helps calm the skin and support the barrier, while \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e works to improve the look of uneven tone caused by past blemishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHydrating ingredients like \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid and Glycerin\u003c\/span\u003e\u003cspan\u003e ensure the formula remains non-drying, while \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e helps soothe skin for a more comfortable experience. With consistent use, skin appears clearer, smoother, and more balanced.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42444389908551,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/salicylic_acid_serum_1.png?v=1772723988"},{"product_id":"purist-hyaluronic-acid-serum","title":"Purist Hyaluronic Acid Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA lightweight hydration serum designed to replenish moisture, support skin balance, and improve overall clarity. Formulated with Hyaluronic Acid and Niacinamide, it helps skin feel plump, smooth, and comfortable without heaviness. Added brightening actives support a more even-looking tone while calming ingredients help maintain skin comfort. Suitable for daily use and layered easily into any routine.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42444394299463,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/hyaluronicacidserum1.png?v=1772703052"},{"product_id":"purist-spf-50-sunscreen","title":"Purist SPF 50 Sunscreen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA lightweight daily sunscreen designed to protect skin from UVA and UVB exposure while maintaining comfort and hydration. The fast-absorbing formula blends seamlessly into the skin without leaving a white cast, making it suitable for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with a balanced combination of mineral and modern UV filters, this sunscreen helps shield skin from sun-induced dullness and visible signs of premature aging. Added hydrators and skin-conditioning ingredients support a smooth, breathable finish that feels comfortable throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for both outdoor and indoor exposure, this non-greasy sunscreen layers well under makeup or can be worn alone for a natural, fresh look. Designed for daily use, it protects without overwhelming the skin.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eKey Highlights\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e• Broad-spectrum SPF 50 protection\u003cbr\u003e• Lightweight, breathable texture\u003cbr\u003e• No white cast\u003cbr\u003e• Makeup-friendly finish\u003cbr\u003e• Suitable for daily use\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42448820305991,"sku":null,"price":1040.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/sunscreen_1.png?v=1772701408"},{"product_id":"purist-glow-hydrating-moisturizer","title":"Purist Glow Hydrating Moisturizer","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePurist Barrier Moisturizer is a balanced daily cream designed to deliver lasting hydration while supporting the skin’s natural barrier. The formula combines lightweight humectants with skin-conditioning emollients to maintain moisture without heaviness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInfused with Hyaluronic Acid and Niacinamide, this moisturizer helps improve skin comfort and softness while promoting a healthy-looking complexion. Aloe Vera and Vitamin E provide additional soothing and antioxidant support, making it suitable for daily use across seasons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe texture spreads smoothly, absorbs well, and layers easily with serums and sunscreen — ideal for both morning and evening routines.\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42526800052295,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/moisturizer2.png?v=1772701674"},{"product_id":"hydration-duo","title":"Hydration Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Hydration Duo is a focused two-step routine designed to \u003c\/span\u003e\u003cspan\u003erestore moisture and support the skin’s natural hydration barrier\u003c\/span\u003e\u003cspan\u003e. This combination pairs a lightweight Hyaluronic Acid Serum with a nourishing Ceramides + Hyaluronic Moisturizer to help improve skin hydration while maintaining comfort and balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Hyaluronic Acid Serum helps attract and retain moisture in the skin, supporting a smoother and more refreshed appearance. Complementary ingredients such as \u003c\/span\u003e\u003cspan\u003eNiacinamide, Alpha Arbutin, and Licorice Extract\u003c\/span\u003e\u003cspan\u003e help promote a more even-looking complexion while supporting the skin barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Ceramides + Hyaluronic Moisturizer helps seal in hydration and support the skin’s protective barrier. Together, these two steps are designed to \u003c\/span\u003e\u003cspan\u003ehelp replenish dehydrated skin and maintain lasting moisture throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis minimal routine is ideal for individuals looking to restore hydration without adding unnecessary steps to their skincare routine.\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42591449907271,"sku":null,"price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/HydrationDuo_1.webp?v=1773396138"},{"product_id":"hydration-daily-kit","title":"Hydration Daily Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Hydration Daily Kit is a three-step routine designed to \u003c\/span\u003e\u003cspan\u003ecleanse gently while delivering layered hydration for dry skin\u003c\/span\u003e\u003cspan\u003e. This routine combines a creamy cleanser with a hydrating serum and barrier-supporting moisturizer to help maintain skin comfort throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eCreamy Face Wash\u003c\/span\u003e\u003cspan\u003e helps remove dirt, oil, and daily impurities while maintaining the skin’s moisture balance. The formula is designed to cleanse without leaving the skin feeling tight or stripped.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid Serum\u003c\/span\u003e\u003cspan\u003e helps attract moisture to the skin, supporting hydration and a smoother-looking complexion. The routine is completed with the \u003c\/span\u003e\u003cspan\u003eCeramides + Hyaluronic Moisturizer\u003c\/span\u003e\u003cspan\u003e, which helps seal in hydration while supporting the skin’s protective barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTogether, this routine helps support balanced hydration, smoother texture, and healthier-looking skin when used consistently.\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42595726000199,"sku":null,"price":3499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/HydrationDailyKit_1.webp?v=1773396473"},{"product_id":"hydration-protection-kit","title":"Hydration Protection Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Hydration Protection Kit is a three-step routine designed to \u003c\/span\u003e\u003cspan\u003ehydrate the skin while providing daily sun protection\u003c\/span\u003e\u003cspan\u003e. This system combines moisture-supporting skincare with broad-spectrum SPF to help maintain healthy-looking skin during daytime exposure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid Serum\u003c\/span\u003e\u003cspan\u003e helps attract moisture to the skin and support hydration, while ingredients such as Niacinamide and Alpha Arbutin help promote a more balanced and radiant-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eCeramides + Hyaluronic Moisturizer\u003c\/span\u003e\u003cspan\u003e helps reinforce the skin barrier and lock in hydration, keeping the skin comfortable throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo complete the routine, the \u003c\/span\u003e\u003cspan\u003eSPF 50 Sunscreen\u003c\/span\u003e\u003cspan\u003e provides broad-spectrum protection against UVA and UVB exposure. 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