{"title":"Serums","description":"","products":[{"product_id":"purist-vitamin-c-brightening-serum","title":"10% Vitamin C+ Brightening Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover your daily dose of glow. \u003c\/span\u003e\u003cspan\u003ePurist Vitamin C+ Brightening Complex\u003c\/span\u003e\u003cspan\u003e is a lightweight, hydrating serum powered by\u003c\/span\u003e\u003cspan\u003e 3-O-Ethyl Ascorbic Acid (Vitamin C)\u003c\/span\u003e\u003cspan\u003e a next-generation, stable form of Vitamin C that visibly fades dark spots, boosts radiance, and supports firm, youthful skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis advanced formula is enhanced with \u003c\/span\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eLicorice Extract\u003c\/span\u003e\u003cspan\u003e to even out skin tone and reduce dullness, while \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e deeply hydrate for a soft, plump feel. \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e soothes and calms the skin, ensuring it stays healthy and balanced — even with daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike many Vitamin C serums that sting or oxidize quickly, Purist’s stabilized complex stays gentle yet effective — delivering bright, fresh skin that truly glows every day.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike many Vitamin C serums that oxidize quickly or sting sensitive skin, \u003c\/span\u003e\u003cspan\u003ePurist Vitamin C+ Brightening Serum\u003c\/span\u003e\u003cspan\u003e uses a \u003c\/span\u003e\u003cspan\u003estable, next-generation derivative\u003c\/span\u003e\u003cspan\u003e that keeps its potency longer, delivers results faster, and stays gentle on every skin type.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-245ceeae-7fff-e104-bb37-c279030a8f8c\"\u003e\u003cspan\u003eIt’s \u003c\/span\u003e\u003cspan\u003elightweight, non-sticky, and fragrance-free\u003c\/span\u003e\u003cspan\u003e — perfect for daily use under sunscreen or makeup.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42230534144071,"sku":null,"price":1320.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/vitamin_c_serum_1.png?v=1772701909"},{"product_id":"purist-niacinamide-zinc-clarifying-serum","title":"Purist Niacinamide + Zinc Clarifying Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFind your skin’s natural balance with the \u003c\/span\u003e\u003cspan\u003ePurist Niacinamide + Zinc Clarifying Serum\u003c\/span\u003e\u003cspan\u003e, a gentle yet powerful formula crafted to refine pores, control excess oil, and improve overall skin clarity.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Infused with \u003c\/span\u003e\u003cspan\u003eNiacinamide (Vitamin B3)\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eZinc PCA\u003c\/span\u003e\u003cspan\u003e, this serum helps regulate sebum production, reduce acne breakouts, and calm inflammation — making it an ideal daily treatment for oily and combination skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e is known for its ability to strengthen the skin barrier, even out tone, and fade post-acne marks, while \u003c\/span\u003e\u003cspan\u003eZinc PCA\u003c\/span\u003e\u003cspan\u003e works to minimize shine and keep pores clean.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e A blend of \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eAloe Vera\u003c\/span\u003e\u003cspan\u003e keeps your skin hydrated and soft, never dry or tight. \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e gently brightens uneven areas, and \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e soothes irritation, leaving your complexion calm, smooth, and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its lightweight, non-sticky texture, this serum absorbs instantly and l\u003cimg\u003eayers perfectly under moisturizer or makeup. The result?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Balanced, clear, and healthy-looking skin — every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eEducational Insight\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNiacinamide is one of the most versatile skincare ingredients backed by dermatologists. It helps control oil, fade dark spots, and strengthen your skin’s natural barrier.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e When paired with \u003c\/span\u003e\u003cspan\u003eZinc PCA\u003c\/span\u003e\u003cspan\u003e, it helps prevent new breakouts while soothing existing irritation — giving you balanced, clear, and calm skin.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42444386041927,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/niacinamideserum1.png?v=1772706291"},{"product_id":"purist-salicylic-acid-serum","title":"Purist Salicylic Acid Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis lightweight \u003c\/span\u003e\u003cspan\u003eSalicylic Acid Serum\u003c\/span\u003e\u003cspan\u003e is designed to support clearer-looking skin by helping to keep pores clean, smooth uneven texture, and improve the appearance of post-blemish marks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with a balanced blend of \u003c\/span\u003e\u003cspan\u003eSalicylic Acid (BHA), Glycolic Acid (AHA), and Azelaic Acid\u003c\/span\u003e\u003cspan\u003e, the serum gently exfoliates the skin’s surface and inside pores, helping reduce congestion and visible breakouts over time. \u003c\/span\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e helps calm the skin and support the barrier, while \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e works to improve the look of uneven tone caused by past blemishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHydrating ingredients like \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid and Glycerin\u003c\/span\u003e\u003cspan\u003e ensure the formula remains non-drying, while \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e helps soothe skin for a more comfortable experience. With consistent use, skin appears clearer, smoother, and more balanced.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42444389908551,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/salicylic_acid_serum_1.png?v=1772723988"},{"product_id":"purist-hyaluronic-acid-serum","title":"Purist Hyaluronic Acid Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA lightweight hydration serum designed to replenish moisture, support skin balance, and improve overall clarity. Formulated with Hyaluronic Acid and Niacinamide, it helps skin feel plump, smooth, and comfortable without heaviness. Added brightening actives support a more even-looking tone while calming ingredients help maintain skin comfort. Suitable for daily use and layered easily into any routine.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42444394299463,"sku":null,"price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/hyaluronicacidserum1.png?v=1772703052"},{"product_id":"purist-retinol-serum","title":"Purist Retinol Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA thoughtfully balanced retinol serum designed for nighttime use to support smoother-looking skin and improved texture over time. The lightweight oil-serum format delivers retinol in a nourishing base that helps maintain comfort while in use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBlended with skin-conditioning oils and emollients, this formula helps soften the feel of skin while supporting visible refinement. Added antioxidant support helps protect the skin from daily environmental stressors, making it suitable for a consistent, gradual routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for those seeking a simplified approach to nighttime care, this serum absorbs well and layers comfortably with moisturizers, without feeling heavy or greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Highlights\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e• Retinol-based night serum\u003cbr\u003e• Lightweight, nourishing texture\u003cbr\u003e• Designed for gradual use\u003cbr\u003e• Comfortable for regular routines\u003cbr\u003e• Minimal, fragrance-free approach\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42449895948359,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/retinol_serum_3.png?v=1772723751"}],"url":"https:\/\/purist.pk\/collections\/serums.oembed","provider":"Purist","version":"1.0","type":"link"}