{"title":"Vitamin C","description":"","products":[{"product_id":"purist-vitamin-c-brightening-serum","title":"10% Vitamin C+ Brightening Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover your daily dose of glow. \u003c\/span\u003e\u003cspan\u003ePurist Vitamin C+ Brightening Complex\u003c\/span\u003e\u003cspan\u003e is a lightweight, hydrating serum powered by\u003c\/span\u003e\u003cspan\u003e 3-O-Ethyl Ascorbic Acid (Vitamin C)\u003c\/span\u003e\u003cspan\u003e a next-generation, stable form of Vitamin C that visibly fades dark spots, boosts radiance, and supports firm, youthful skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis advanced formula is enhanced with \u003c\/span\u003e\u003cspan\u003eNiacinamide\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eAlpha Arbutin\u003c\/span\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cspan\u003eLicorice Extract\u003c\/span\u003e\u003cspan\u003e to even out skin tone and reduce dullness, while \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e deeply hydrate for a soft, plump feel. \u003c\/span\u003e\u003cspan\u003eAllantoin\u003c\/span\u003e\u003cspan\u003e soothes and calms the skin, ensuring it stays healthy and balanced — even with daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike many Vitamin C serums that sting or oxidize quickly, Purist’s stabilized complex stays gentle yet effective — delivering bright, fresh skin that truly glows every day.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike many Vitamin C serums that oxidize quickly or sting sensitive skin, \u003c\/span\u003e\u003cspan\u003ePurist Vitamin C+ Brightening Serum\u003c\/span\u003e\u003cspan\u003e uses a \u003c\/span\u003e\u003cspan\u003estable, next-generation derivative\u003c\/span\u003e\u003cspan\u003e that keeps its potency longer, delivers results faster, and stays gentle on every skin type.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-245ceeae-7fff-e104-bb37-c279030a8f8c\"\u003e\u003cspan\u003eIt’s \u003c\/span\u003e\u003cspan\u003elightweight, non-sticky, and fragrance-free\u003c\/span\u003e\u003cspan\u003e — perfect for daily use under sunscreen or makeup.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42230534144071,"sku":null,"price":1320.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/vitamin_c_serum_1.png?v=1772701909"},{"product_id":"purist-vitamin-c-glow-cleanser","title":"Purist Vitamin C Glow Cleanser","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA gentle daily cleanser designed to remove impurities while supporting brighter, more refreshed-looking skin. Powered by a stable form of Vitamin C, this formula helps cleanse without leaving the skin feeling tight or dry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe lightweight gel texture creates a soft lather that rinses clean, making it suitable for everyday use. With antioxidant support and hydrating agents, this cleanser helps maintain skin comfort while promoting a clearer, more even appearance over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned for simple routines, it cleanses effectively without unnecessary additives, making it an easy first step for healthy-looking skin.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003eKey Highlights\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e• Vitamin C-based daily cleanser\u003cbr\u003e• Gentle cleansing without over-drying\u003cbr\u003e• Lightweight gel texture\u003cbr\u003e• Suitable for everyday use\u003cbr\u003e• Minimal, fragrance-free approach\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42448829349959,"sku":null,"price":1099.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/vitamin_c_cleanser_1_658daa8e-c7c6-42ad-b058-2738ae7f3b6a.png?v=1772701816"},{"product_id":"purist-vitamin-c-brightening-cream","title":"Purist Vitamin C Brightening Cream","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePurist Vitamin C Brightening Cream is a multi-action daily moisturizer designed to improve skin tone clarity while maintaining hydration and comfort. Powered by Sodium Ascorbyl Phosphate, a stable form of Vitamin C, this cream supports a brighter and more even-looking complexion with consistent use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhanced with Niacinamide, Alpha Arbutin, Kojic Acid, and advanced brightening complexes, the formula helps refine uneven tone and dullness while maintaining skin balance. The smooth cream texture spreads easily, absorbs well, and leaves skin feeling soft without heaviness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith added antioxidant support and mineral-based protective ingredients, this cream is designed for daily wear — supporting both radiance and environmental defense in one simplified step.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e• Supports brighter-looking skin\u003cbr\u003e• Helps improve uneven tone\u003cbr\u003e• Hydrates while enhancing glow\u003cbr\u003e• Smooth, non-greasy finish\u003cbr\u003e• Suitable for daily use\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow This Stands Apart\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike basic Vitamin C creams, this formula combines multiple tone-supporting ingredients with hydration and antioxidant protection — offering a more complete brightening approach while maintaining a comfortable daily texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo exaggerated whitening claims. No unrealistic promises. Just consistent, visible improvement with regular use.\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42552019550279,"sku":null,"price":1280.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/face_cream_1.png?v=1772701585"},{"product_id":"vitamin-c-starter-duo","title":"Vitamin C Starter Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA simple, effective two-step routine designed to \u003c\/span\u003e\u003cspan\u003ecleanse, brighten, and support healthy-looking skin\u003c\/span\u003e\u003cspan\u003e. The Vitamin C Starter Duo combines a gentle antioxidant cleanser with a targeted brightening serum to help improve skin clarity, support hydration, and promote a more even-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cspan\u003eSodium Ascorbyl Phosphate (a stable form of Vitamin C)\u003c\/span\u003e\u003cspan\u003e alongside skin-supportive ingredients like \u003c\/span\u003e\u003cspan\u003eNiacinamide, Alpha Arbutin, Hyaluronic Acid, and Licorice Extract\u003c\/span\u003e\u003cspan\u003e, this routine is designed to help address dullness and uneven tone while maintaining skin comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe cleanser removes impurities and daily buildup without stripping the skin, while the serum delivers targeted brightening and hydration to support a smoother, more radiant appearance over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis duo is ideal for those looking to introduce Vitamin C into their routine in a simple, dermatologist-inspired format.\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42587380547655,"sku":null,"price":2520.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/VitaminCStarterDuo.webp?v=1773394399"},{"product_id":"vitamin-c-glow-kit","title":"Vitamin C Glow Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Vitamin C Glow Kit is a complete three-step routine designed to \u003c\/span\u003e\u003cspan\u003ecleanse, brighten, and support a more even-looking complexion\u003c\/span\u003e\u003cspan\u003e. Combining a gentle antioxidant cleanser, a targeted brightening serum, and a nourishing Vitamin C face cream, this routine helps improve skin clarity while supporting hydration and daily environmental protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cspan\u003eSodium Ascorbyl Phosphate (a stable form of Vitamin C)\u003c\/span\u003e\u003cspan\u003e alongside well-known brightening ingredients such as \u003c\/span\u003e\u003cspan\u003eNiacinamide, Alpha Arbutin, Kojic Acid, and advanced brightening complexes\u003c\/span\u003e\u003cspan\u003e, this system helps reduce the appearance of dullness and uneven skin tone over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe cleanser helps remove impurities and daily buildup without over-drying the skin. The serum delivers lightweight hydration and antioxidant support, while the face cream helps lock in moisture, promote skin comfort, and provide mild sun-filter support through mineral UV filters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with a dermatology-inspired approach, the Vitamin C Glow Kit supports smoother, brighter, and healthier-looking skin with consistent use.\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42591434309703,"sku":null,"price":3699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/VitaminCGlowKit_1.webp?v=1773394518"},{"product_id":"vitamin-c-protection-kit","title":"Vitamin C Protection Kit","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Vitamin C Protection Kit is a simple two-step routine designed to \u003c\/span\u003e\u003cspan\u003ebrighten the skin while supporting daily UV protection\u003c\/span\u003e\u003cspan\u003e. This combination pairs a lightweight antioxidant serum with a broad-spectrum SPF 50 sunscreen to help protect the skin from environmental stressors while promoting a more even and radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Vitamin C Serum is formulated with \u003c\/span\u003e\u003cspan\u003eSodium Ascorbyl Phosphate\u003c\/span\u003e\u003cspan\u003e, a stable form of Vitamin C, along with \u003c\/span\u003e\u003cspan\u003eNiacinamide, Alpha Arbutin, and Licorice Extract\u003c\/span\u003e\u003cspan\u003e to help improve the appearance of uneven skin tone and dullness. Hydrating ingredients such as \u003c\/span\u003e\u003cspan\u003eHyaluronic Acid and Glycerin\u003c\/span\u003e\u003cspan\u003e support skin moisture, leaving the skin feeling smooth and comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe SPF 50 Sunscreen provides \u003c\/span\u003e\u003cspan\u003ebroad-spectrum UVA and UVB protection\u003c\/span\u003e\u003cspan\u003e using a combination of mineral and chemical UV filters. The formula also includes brightening and skin-supportive ingredients to help maintain a balanced, healthy-looking complexion while protecting against sun-related skin concerns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTogether, this routine is designed\u003cimg\u003e to support \u003c\/span\u003e\u003cspan\u003ebrighter-looking skin, improved tone, and daily environmental protection\u003c\/span\u003e\u003cspan\u003e in a simple, dermatologist-inspired system.\u003c\/span\u003e\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42591435358279,"sku":null,"price":2399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/VitaminCProtectionKit_1.webp?v=1773394839"},{"product_id":"vitamin-c-complete-routine","title":"Vitamin C Complete Routine","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Vitamin C Complete Routine is a comprehensive four-step skincare system designed to \u003c\/span\u003e\u003cspan\u003ecleanse, brighten, hydrate, and protect the skin\u003c\/span\u003e\u003cspan\u003e. This routine combines targeted Vitamin C care with daily sun protection to help improve skin clarity while supporting a healthy-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cspan\u003e3-O-Ethyl Ascorbic Acid and Sodium Ascorbyl Phosphate\u003c\/span\u003e\u003cspan\u003e, stable Vitamin C derivatives known for their antioxidant properties, this routine helps support brighter-looking skin while promoting a more even tone. Complementary ingredients such as \u003c\/span\u003e\u003cspan\u003eNiacinamide, Alpha Arbutin, Kojic Acid, and Licorice Extract\u003c\/span\u003e\u003cspan\u003e help improve the appearance of pigmentation and dullness over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe cleanser helps remove impurities and daily buildup while maintaining skin comfort. The serum delivers lightweight hydration and targeted brightening support. The face cream helps lock in moisture while supporting skin smoothness and clarity. The SPF 50 sunscreen provides \u003c\/span\u003e\u003cspan\u003ebroad-spectrum protection against UVA and UVB exposure\u003c\/span\u003e\u003cspan\u003e, helping protect the skin from environmental stressors that contribute to uneven tone and premature signs of aging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with a dermatology-inspired approach, the Vitamin C Complete Routine supports brighter, smoother, and more balanced-looking skin with consistent daily use.\u003c\/p\u003e","brand":"Purist","offers":[{"title":"Default Title","offer_id":42591437553735,"sku":null,"price":4499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0644\/3945\/1719\/files\/VitaminCCompleteRoutine_1.webp?v=1773395093"}],"url":"https:\/\/purist.pk\/collections\/vitamin-c.oembed","provider":"Purist","version":"1.0","type":"link"}