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Salicylic Acid CleanserPurist Salicylic Acid Cleanser is a daily acne-care cleanser designed to deeply cleanse pores and remove excess oil without over-drying the skin. Powered by Salicylic Acid and gentle cleansing agents, it helps keep pores clear while maintaining skin comfort. Our Salicylic Acid Cleanser is...
- Rs.1,099.00
Rs.1,400.00- Rs.1,099.00
- Unit price
- per
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Purist Vitamin C Glow CleanserA gentle daily cleanser designed to remove impurities while supporting brighter, more refreshed-looking skin. Powered by a stable form of Vitamin C, this formula helps cleanse without leaving the skin feeling tight or dry. The lightweight gel texture creates a soft lather that rinses...
- Rs.1,280.00
Rs.1,400.00- Rs.1,280.00
- Unit price
- per
Purist
What Is a Cleanser? And Why Does Your Skin Need One?
A cleanser is the first and most important step in any skincare routine. It removes dirt, excess oil, sunscreen, pollution, and dead skin cells that build up on your face throughout the day. Without proper cleansing, nothing else in your routine — serums, moisturizers, sunscreen — can work the way it should.
Unlike a regular face wash, a mild facial cleanser is formulated to clean thoroughly without disrupting your skin's natural moisture barrier. This means your skin feels clean after rinsing, not tight, dry, or irritated.
How to Use a Cleanser the Right Way
Takes less than a minute and makes a real difference
01
Wet your face with lukewarm water — not hot, which can strip the skin.
02
Apply a small amount (about the size of a 5-rupee coin) to your fingertips.
03
Massage gently in circular motions for 30–60 seconds, covering forehead, nose, cheeks, and chin.
04
Rinse thoroughly with lukewarm water and pat dry with a clean towel — never rub.
05
Follow immediately with toner or serum while skin is still slightly damp.
Cleanse twice daily — once in the morning to refresh skin, and once at night to remove the day's buildup.
Purist Cleansers — Made for Pakistani Skin
Purist — dermatologist-friendly, sulfate-free gel formulas, developed for heat, humidity, and daily pollution.
Vitamin C Glow Cleanser
A lightweight gel-base Vitamin C cleanser. Removes impurities while brightening skin with every wash. Ideal for dull, uneven, or tired-looking skin that needs a daily refresh — no tight or dry feeling after rinsing.
Salicylic Acid Cleanser
A daily acne-care gel-base Salicylic Acid cleanser that deep-cleans pores and controls excess oil. Formulated with Salicylic Acid and gentle cleansing agents to keep skin clear without over-stripping. Best for oily, congested, and breakout-prone skin.
Both are safe for daily use, morning and night.
Which Cleanser Is Right for Your Skin Type?
Oily / Acne-Prone Skin
Look for a mild cleanser with active ingredients like Salicylic Acid (BHA). It works inside the pore to dissolve excess oil and prevent breakouts without over-drying.
Dull / Uneven Skin Tone
A cleanser with Vitamin C brightens while it cleans, helping your skin look more refreshed and even from the very first step of your routine.
Sensitive / Dry Skin
Choose a gentle, fragrance-free formula that preserves your skin's natural barrier. Avoid anything that foams aggressively or leaves skin feeling tight.
Frequently Asked Questions
What is the difference between a cleanser and a face wash?
A face wash is typically a foaming formula designed for quick surface cleaning. A gel cleanser is milder — it has a lightweight gel texture that melts into the skin, lifts impurities gently, and rinses clean without the harsh lather that strips your moisture barrier.
What is the best cleanser for oily skin?
A salicylic acid gel cleanser works best for oily skin. Salicylic acid dissolves inside the pore to remove excess sebum and prevent clogging — making it the most effective ingredient for oil control and acne prevention.
Is a mild cleanser good for daily use?
Yes. A mild gel cleanser is designed specifically for daily use. It cleans effectively without disrupting your skin's natural barrier, making it safe to use twice a day without causing dryness or irritation.
Can I use a Vitamin C cleanser every day?
Absolutely. Vitamin C in a cleanser is present in a gentle, rinse-off form — meaning it is not strong enough to cause sensitivity. Daily use helps brighten skin tone gradually and protect against oxidative stress from pollution.
Should I moisturize after cleansing?
Always. Even after using a mild cleanser, your skin loses some moisture during washing. Applying a moisturizer immediately after cleansing seals in hydration and keeps your skin barrier healthy.
What is the correct order to use a cleanser in a skincare routine?
Cleanser always goes first. The order is: Cleanser → Toner → Serum → Moisturizer → Sunscreen (morning) or Cleanser → Toner → Serum → Moisturizer (night).